Leading telecom player Airtel on Thursday launched two subsidised
pre-paid data packs with lucrative deals in India.
“This is another initiative from us to bring innovative bundle offers to
our customers in line with our endeavour to provide the great value
backed by a superior network experience,” Ajai Puri, director – Market
Operations (India & South Asia), Bharti Airtel, said in a statement.
Airtel’s new data packs come in two price ranges — Rs. 145 and Rs.
345. Prospective buyer,s who purchase the smaller denomination
package are entitled to get 300 MB data (with 4G ready mobile
phones) along with free local and STD Airtel-to-Airtel calls.
If the users go for the Rs. 345 package, they get 1GB data (with 4G
ready mobile phones) along with free calls ( both local and STD) to any
network in India.
Both the data packs also offer 50 MB data to customers with basic
mobile phones, which are ideally suited for web surfing and accessing
light social media applications. The pack has a validity of 28 days and
is available to customers across India.
Airtel’s new move is seen as the company’s strategy to counter
debutant Reliance Jio’s recently announced Happy New Year offer.
Launched in September, Reliance Jio immediately kicked off the
promotional campaign by announcing free welcome offer, which
included free unlimited HD Voice (VoLTE: Voice-over-LTE), video
calling, unlimited SMS (9000) and unlimited high speed data till
December 31, 2016.
This apparently led to record subscriptions to the Reliance Jio service.
Within 83 days of its launch, the company witnessed more than 50
million registrations, which is equivalent to adding 6 lakh customers
Many rivals accused Reliance Jio’s freebies as predatory in nature and
just when the welcome offer was about to expire, the company’s MD
and chairman Mukesh Ambani on December 1 launched the “Happy
New Year Offer,” which extended the freebies to all its 50 million plus
subscribers till March 31, 2017. This has in turn infuriated the
Besides Airtel, Vodafone, Aircel, BSNL and Anil Ambani-owned
Reliance Communication are the ones to dole out similar internet
packs in India.
Considering Reliance’s Happy New Year offer is slated to end on
March 31, 2017, rivals in their bid to arrest the mass migration, will
dole out lucrative deals to its customers for the next few months. (IANS)
2015 Kashmir Despatch