Dr. Syed Nazir Gilani
Introduction
The debate surrounding the prohibition of alcohol in Kashmir is not only a political and economic conversation but is also deeply rooted in the region’s cultural, ethical, and religious foundations. Kashmir has long been a land of spiritual reflection where Sufism, Buddhism, Shivism, Sikhism, and other spiritual philosophies have flourished. The convergence of these faiths has imbued Kashmir with a legacy of peace, tolerance, and spiritual harmony, underpinned by a commitment to moral conduct and the well-being of the community. Alcohol, often associated with societal disruption, addiction, and violence, stands in stark contrast to these values. The proposal for an alcohol ban in Kashmir is not merely about prohibiting a substance; it is a call to preserve the spiritual, ethical, and cultural heritage of Kashmir while fostering a healthier society.
Further compounding this is Kashmir’s position as a globally recognized tourism hub. The G20 Working Group on Tourism, which convened in Srinagar in May 2023, highlighted Kashmir’s potential in rural tourism, archaeological tourism, adventure tourism, and green tourism, with Gulmarg being identified as one of the world’s most famous ski resorts. The G20’s roadmap for tourism focuses on promoting sustainable and responsible tourism—a vision that does not include alcohol as a central element. Kashmir’s tourism can thrive by aligning itself with these ethical and sustainable tourism values, which honor its spiritual heritage and preserve its cultural identity.
Kashmir: A Land of Spiritual and Cultural Heritage
Kashmir has historically been a land where different religions and philosophies have coexisted and contributed to its rich spiritual landscape. Sufism, Shivism, Sikhism, and Buddhism have shaped the region, emphasizing values of peace, purity, and mindfulness. Kashmir is not just a tourist destination; it is a spiritual sanctuary where visitors come to reconnect with their inner selves and experience profound cultural and religious diversity. In this context, the presence of alcohol undermines these values, promoting indulgence rather than spiritual growth and purity.
Kashmir’s religious and cultural traditions—shared by Muslims, Hindus, Sikhs, Christians, and others—uphold the idea that personal well-being and social harmony stem from avoiding intoxicants. Alcohol consumption, which is known to have harmful effects on both the individual and society, stands in opposition to these shared beliefs. A ban on alcohol would therefore align with the region’s spiritual values, fostering a healthier and more respectful environment for both locals and tourists.
Religious, Ethical, and Social Considerations
Kashmir, as a Muslim-majority state, adheres to the teachings of Islam, which prohibits the consumption of alcohol due to its harmful effects on both the individual and society. While Mirwaiz Umar Farooq, a key religious leader, rightly points out that alcohol consumption contradicts the region’s Islamic values, this concern extends beyond just the Muslim community. Kashmir’s history has seen the convergence of faiths like Hinduism, Sikhism, and Buddhism, all of which similarly emphasize purity, responsible living, and social harmony.
Religious traditions across these faiths advocate for mindful living—avoiding harmful substances such as alcohol that lead to addiction, violence, and societal harm. Whether it is the spiritual purity emphasized by Sufism, the self-control taught in Shivism, or the community welfare preached in Sikhism, the values shared by the diverse communities of Kashmir align in their opposition to alcohol. A ban on alcohol is, therefore, a natural step in ensuring the region upholds the social, ethical, and religious values of all its inhabitants.
Alcohol and Its Social Costs
The social consequences of alcohol consumption are well documented. From addiction to family breakdowns, violence, and health problems, alcohol consumption has a profoundly negative impact on society. Kashmir is not immune to these issues, and the introduction of alcohol has the potential to escalate social problems already plaguing the region. The economic costs of alcohol-related harms—such as healthcare expenses, law enforcement, and public safety concerns—further exacerbate the strain on limited resources.
Kashmir’s already strained social fabric would benefit from a prohibition that prioritizes the well-being of its residents and visitors. A focus on healthier lifestyles, better mental health, and a reduction in alcohol-related crime would significantly contribute to the region’s long-term social stability and improve the quality of life for all.
Economic Considerations: Responsible and Ethical Tourism
While some may argue that an alcohol ban could harm Kashmir’s tourist-driven economy, the reality is that tourism in the region does not depend solely on alcohol consumption. Kashmir is a land of immense natural beauty, spiritual significance, and rich cultural heritage, all of which attract visitors. Tourists come to Kashmir for its serene landscapes, historical sites, adventure tourism, and spiritual retreats—not primarily for its bars or nightclubs.
Tourism trends globally are shifting toward responsible and ethical tourism, with travelers increasingly seeking destinations that align with their values. Regions like Bhutan, which imposes strict alcohol regulations, have built a thriving tourism industry based on sustainable practices and cultural integrity. Kashmir, with its pristine landscapes and deep cultural roots, is well positioned to embrace this global shift and develop a tourism model that prioritizes cultural respect, environmental sustainability, and well-being.
The G20 Tourism Working Group’s 2023 roadmap for Kashmir highlights the region’s potential in sectors such as rural tourism, archaeological tourism, adventure tourism, and green tourism. None of these sectors require the availability of alcohol. In fact, the G20’s vision focuses on promoting tourism that is respectful of local cultures and sustainable, with a clear emphasis on preserving Kashmir’s spiritual and natural heritage. Alcohol has no place in this vision, and an alcohol ban would align Kashmir’s tourism industry with these global principles of ethical tourism.
Precedents from India and the World
Several states in India, such as Gujarat, Bihar, and Nagaland, have successfully implemented alcohol bans with positive social and economic outcomes. Gujarat, in particular, has long maintained an alcohol ban while continuing to thrive economically, proving that a sustainable, alcohol-free model can be implemented successfully in India.
Globally, countries like Saudi Arabia, Kuwait, and Iran have imposed alcohol bans, often based on religious principles, and have continued to prosper economically. Moreover, regions such as Bhutan have thrived with an alcohol-regulated system that focuses on ethical tourism and cultural preservation. These precedents show that tourism, the economy, and social stability can all flourish without the need for alcohol, and Kashmir can follow this path by embracing a model that values health, spirituality, and sustainable tourism.
Conclusion
Kashmir is a region shaped by spirituality, cultural diversity, and a long history of peace and social harmony. The proposed ban on alcohol is not only in line with the region’s religious and ethical values but also represents a commitment to social welfare, public health, and sustainable tourism. The G20’s roadmap for tourism, which emphasizes green tourism, rural tourism, and adventure tourism, provides a clear vision for a tourism industry that does not rely on alcohol but instead highlights Kashmir’s natural beauty, historical significance, and spiritual legacy.
A ban on alcohol would serve to protect Kashmir’s cultural heritage, social integrity, and economic sustainability. It would promote responsible tourism and align the region with the global shift toward more ethical and sustainable tourism practices. This decision would not only safeguard Kashmir’s identity but also create a healthier, more harmonious society for its residents and visitors alike. The time has come for Kashmir to take this step toward a brighter, more responsible future.

Dr. Syed Nazir Gilani
President, Jammu and Kashmir Council for Human Rights (JKCHR)
NGO in special consultative status with the United Nations
