SRINAGAR, JULY 9: Chief Minister Omar Abdullah today chaired the Board meetings of Sher-i- Kashmir International Convention Centre (SKICC) and Jammu & Kashmir Tourism Development Corporation (JKTDC) after the Boards were reconstituted recently with Chief Minister as chairman of both the Boards.
CM chaired back-to back board meetings here at SKICC Srinagar. He presided over the 19th board meeting of SKICC which was attended by Advisor to the Chief Minister Nasir Aslam Wani, Chief Secretary Atal Dulloo, Administrative Secretaries of Finance, Tourism, DG Planning, Director Tourism, MD JKTDC and Director SKICC.
Chief Minister emphasized the need for SKICC to emerge as a prominent place for conferences and other events so that the SKICC is utilized to its optimal level and it is able to earn sufficient revenue to bear its own expenses. He called upon the SKICC management to employ strategic marketing tools to acquaint corporates and private organizations about this facility which has the potential to be hub of activities all the year round. CM expressed concerned over under-utilization of SKICC and asked Tourism department to build a distinct MICE brand identity for the SKICC so as to utilize this facility. “It is essential to target corporates, event planners, and government agencies to ensure higher bookings for SKICC and minimize unutilized days. This would help SKICC to augment its revenue”, CM said during the meeting. CM also called upon making recoveries of outstanding dues pending with departments, private entities and individuals. CM also called for assigning clear roles to the staff and better supervision to get best out of the available human resource.
This was the first Board meeting of SKICC after the Board was recently reconstituted with Chief Minister as chairman of the Board. The last board meeting of the SKICC Board had been held in November 2020.
The agenda delved on action taken on decisions of previous board meetings, audit reports, reconcili
