2 Crore Visitors in 2023, 3 Million in 4 Years
Suhail Khan
SRINAGAR, Dec 30: Kashmir has witnessed record-breaking tourism numbers since the revocation of Article 370, with over two crore tourists visiting the region in 2023 alone.
The removal of Article 370, which allowed non-residents to own property in Kashmir, has played a significant role in attracting visitors. Investments in infrastructure, including upgraded roads, expanded airports, and enhanced transportation networks, have improved connectivity and accessibility for travelers.
The government’s commitment to tourist safety and heightened security measures have boosted confidence among domestic and international tourists. This increase in arrivals has not only benefited visitors but has also provided a significant economic boost to the local economy. Kashmir’s tourism sector has gained international acclaim, and with its improved infrastructure and focus on sustainable tourism, it is emerging as a must-visit destination for travelers worldwide.
Union Minister for Tourism and Culture, G Kishan Reddy, recently revealed at Rajya Sabha that a record-breaking number of tourists, exceeding 2 crore, have visited the region of Jammu and Kashmir this year.
He said that this is the first time such a large influx of tourists has been witnessed since India gained independence.
Reddy attributed this extraordinary increase in tourism to the abrogation of Article 370, which granted special status to the state of Jammu and Kashmir. He suggested that the removal of this article has led to greater stability and security in the region, resulting in a surge of interest from both domestic and international travelers.
Reddy highlighted another key factor that has propelled India’s tourism sector forward: the nation’s G20 presidency. He emphasized that more than 200 G20 meetings were conducted in over 50 cities across India, providing an exceptional platform to showcase Indian culture to the world. This series of high-profile gatherings has undoubtedly boosted the tourism sector and increased awareness about India’s rich heritage and diverse tourist attractions.
Syed Abid Rasheed Shah, the Tourism Secretary, said in recent years, Kashmir’s tourist footfall has increased steadily, and with continued efforts and developments, it is believed that this trend will continue and flourish.
He said that the tourism department has taken several initiatives, including improving road connectivity, promoting local accommodations, and organizing winter festivals to attract more tourists.
He said one of the key initiatives taken by the tourism department is the development of infrastructure in winter destinations. Improved road connectivity has made it easier for tourists to reach these locations, ensuring a hassle-free travel experience. He said the department has collaborated with local communities to develop and promote eco-friendly accommodations, which not only provide comfortable lodging options but also showcase the traditional heritage of the region.
He said that to further enhance the winter tourism experience, the tourism department has also planned a series of winter festivals. These festivals aim to showcase the unique cultural traditions, arts, and crafts of the local communities. Tourists will have the opportunity to indulge in various activities, including ice sculpting competitions, traditional music and dance performances, and local cuisine tasting. These festivals will not only provide entertainment but also give visitors a deeper understanding of the rich cultural heritage of Kashmir.
Shah emphasized that the aim is to position Kashmir as a premier winter destination not just in India but at an international level.
Raja Yaqoob Khan, Director of Tourism Kashmir, told Kashmir Despatch that the region has made significant efforts to promote adventure tourism. This has attracted travelers who are looking for unique and immersive experiences. The availability of activities such as trekking, mountaineering, gondola rides, and water sports has enhanced the diverse offerings of the region.
Moreover, these positive changes in the tourism sector have not only benefited visitors but have also provided a significant boost to the local economy. The increased influx of tourists has created a demand for local goods, services, and handicrafts. This, in turn, has proven to be advantageous for various businesses operating in the tourism sector.
He said the recognition of these positive transformations has gained international acclaim for Kashmir’s tourism sector. With the improvement of infrastructure and a focus on sustainable tourism, the region is emerging as a must-visit destination for travelers from all around the world. The efforts to enhance the overall experience and promote responsible tourism have positioned Kashmir as an attractive and appealing place to visit.
An official at the Directorate of Tourism informed Kashmir Despatch that over the last four years, approximately 3 million tourists have visited Kashmir. In 2023 alone, there were more than two crore tourist arrivals in the region, with Gulmarg alone receiving 1.65 lakh tourists. Other popular destinations such as Pahalgam, Sonamarg, Keran, Karnah, Bungus, Lolab, and Gurez Valley also experienced a significant surge in tourist influx. He said that Kaman Post in Uri, which is India’s last post, welcomed 64,000 tourists this year.
The official stated that North Kashmir’s Kupwara district recorded 100,000 tourist visits to Keran, while Karnah attracted over 50,000 visitors. Bungus, on its own, reported approximately 50,000-60,000 tourists in 2023 year. When it comes to Lolab, the official mentioned that thousands of visitors chose to explore the region.
Gurez Valley, previously affected by conflict and border tensions, has now emerged as a thriving adventure tourism destination. In 2023, it attracted an impressive 60,000 adrenaline junkies, both local and international the official added.
Kashmir has transformed into a heavenly space with breathtaking landscapes, warm hospitality, and a sense of tranquility, making it hard to believe its tumultuous past.
Not only has the development been witnessed in the form of domestic and international tourists returning to the valley, but it has also been evident in the opportunities for employment generation in the tourism industry.
Homestays in the border areas have played a crucial role in the economic growth of the region. The tourism department has registered 367 homestays in Baramulla, Kupwara, and Bandipora districts, providing a total of 1468 rooms and a bed capacity of 2936.
An official at the Directorate of Tourism told Kashmir Despatch that a total of 433 applications were received from the districts of Baramulla, Kupwara, and Bandipora. Out of these, 367 homestays were approved and 13 were rejected.
According to an official of the department, the registered homestays offer a total of 1468 rooms with a bed capacity of 2936.
In popular tourist spots like Gulmarg and Tangmarg, 255 out of 275 applications were registered, providing a bed capacity of 2040 with 1020 rooms.
Furthermore, areas like Mundaji, Kitterdaji, and Ecopark in Baramulla have 12 registered homestays with 48 rooms and 96 beds. Similarly, in Bandipora’s Watlab and other regions, 50 homestays with 200 rooms and 400 beds have been registered.
In the border areas of Kupwara, including Lolab, Bangus, Keran, Machil, Tangdhar, and Teetwal, 50 homestays are registered, with 41 under progress, offering 200 rooms and a bed capacity of 400.
The tourism officials mentioned that a minimal registration fee of Rs 250 is charged for the registration of homestays, aiming to boost the local economy in the border regions of north Kashmir.
They further stated that the Tourism Department, especially the Directorate of Tourism Kashmir, indirectly has a significant role to play in the economy.
“The registration of homestays can boost the local economy if they have the will,” officials added.
Kashmir’s journey towards becoming a symbol of hope and transformation is gradually unfolding, exemplifying the profound influence of positive change in fostering growth and prosperity. The region, known for its longstanding turmoil and conflict, is now witnessing newfound opportunities and potential for development. This shift has instilled a sense of optimism and resilience among its inhabitants, who are determined to overcome their past struggles and build a brighter future.
Suhail Khan is a filmmaker, content writer, and freelance journalist.
