New Delhi, Apr 7 (PTI) The BCCI will set the ball rolling for the sale of the media rights for bilateral cricket at home and commence the process to appoint the head coach of Indian women’s cricket team at its Apex Council meeting on Sunday.
After the Rs 48,390 crore windfall from the IPL media rights, the BCCI will have high expectations for the home season rights for 2023-2027 cycle. With the entry of Viacom in Indian cricket’s ecosystem, it will be a three-way battle between them, Star and Sony.
The BCCI reaped huge benefits from selling the broadcast and digital rights separately for the IPL and it is expected to follow that for the international games at home. Star had paid Rs 6,138.1 crore for the previous cycle that ended on March 31.
