Holds extensive interactive session with Branch Postmasters at Tangmarg
TAUSEEF AHMAD
TANGMARG, Feb 11: Reaffirming India Post’s enduring commitment to public service, the Chief Postmaster General (CPMG), Jammu & Kashmir Circle, Shri D.S.V.R. Murthy (IPoS), on Tuesday held an extensive interactive session with Branch Postmasters (BPMs) at Tangmarg, reiterating the department’s guiding philosophy of “Dak Sewa, Jan Sewa”.
The interaction was attended by around 30 Branch Postmasters drawn from various rural and semi-urban pockets of the Tangmarg region. The CPMG was accompanied by the Senior Superintendent of Post Offices, Shri Adam Mohiuddin (IPoS), and Sub-Divisional Head Shri Mohd. Shabid Zargar, underscoring the importance the department attaches to strengthening grassroots-level postal administration.
During the interaction, Shri Murthy highlighted the pivotal role played by Branch Postmasters as the first and often the only point of contact between citizens and the postal department, particularly in remote, hilly and far-flung areas. He stressed that post offices continue to remain among the most accessible and trusted public institutions, especially for rural communities that rely heavily on postal services for communication, savings and financial security.
Emphasising service ethics, the CPMG called upon BPMs to ensure timely, transparent and citizen-friendly delivery of services, noting that professionalism and courteous behaviour are essential to sustaining public trust. Addressing the younger BPMs, he encouraged them to discharge their duties with sincerity, dedication and a strong sense of responsibility towards the communities they serve.
Shri Murthy also lauded the contribution of female Branch Postmasters, describing them as strong examples of women empowerment at the grassroots level. He observed that women BPMs have played a significant role in enhancing the credibility of postal services and fostering deeper community engagement, particularly among women beneficiaries.
As part of the visit, the CPMG conducted an individual review of each BPM, assessing performance parameters and discussing area-specific operational challenges. He emphasised the need for greater outreach and awareness regarding key postal banking schemes, including the Sukanya Samriddhi Yojana, Post Office Savings Account, Recurring Deposit and Monthly Income Scheme, especially to encourage a culture of savings among women, youth and rural households.
Highlighting the importance of social security, Shri Murthy advised BPMs to actively promote Postal Life Insurance (PLI) and Rural Postal Life Insurance (RPLI) schemes, pointing out their affordable premiums, reliable coverage and attractive bonus features, which make them secure and beneficial financial instruments for the common public.
The CPMG also underscored India Post’s expanding role in supporting local entrepreneurship and MSMEs, urging BPMs to facilitate logistics and parcel services for local traders and small businesses. He noted that the department’s extensive postal network and last-mile connectivity can play a crucial role in strengthening the local economy by enabling seamless movement of goods from remote areas to larger markets.
The interaction concluded with a reaffirmation of India Post’s mission to remain a people-centric institution, driven by service, accessibility and trust at the grassroots level.
