New Delhi, Feb 12: The Department of Horticulture Planning and Marketing, Jammu and Kashmir, organized a one-day Buyer–Seller Meet at Hotel Samrat, New Delhi, on 12 February, with the objective of strengthening market linkages for horticulture and allied produce of the Union Territory.
A total of 80 progressive farmers, growers, and traders representing all 20 districts of Jammu and Kashmir were facilitated by the Department to participate in the event. Prominent traders from Azadpur Mandi, Khari Baoli, Naya Bazar, and adjoining states of Uttar Pradesh and Haryana, Hyderabad dealing in fruits, vegetables, dry fruits, pulses, and processed food products, actively participated and interacted with the visiting farmers and traders from Jammu and Kashmir. The interactions resulted in the establishment of new trade linkages and business opportunities for horticulture stakeholders of the UT.
On the occasion, Director Horticulture Planning and Marketing, J&K, Shri Ghulam Jeelani Zargar welcomed the participants and delivered a detailed presentation highlighting the diverse agricultural and horticultural produce of Jammu and Kashmir, its quality advantages, and the export potential of various commodities.
Distinguished officials including General Manager APEDA, Mrs. Vinita Sudhanshu, Regional Manager APEDA, Mrs. Sehreen, Deputy Agricultural Marketing Advisor (DMI), Mr. B. K. Prushty, Deputy Director NHB, and Business Head,FICCI, CA store operators, also addressed the gathering and deliberated on market expansion, export promotion, and value-chain strengthening initiatives.
The participating farmers, traders, and representatives from government and civil organizations highly appreciated the efforts of the Department and requested that more such Buyer–Seller Meets be organized in the future to further enhance market access and income opportunities for farmers and entrepreneurs of Jammu and Kashmir.
