Srinagar, Jan 21: Khyber Agro Pvt. Ltd. recently hosted a retailer meet and greet program that brought together top retailers associated with the thriving Khyber Dairy business from across the picturesque region of Kashmir.
The event showcased Khyber’s unwavering commitment to transparency and farmer welfare. Through their cutting-edge app, Samudra, the company shares crucial information with farmers, including Daily Milk poured, Fat, and SNF, facilitating direct payments to the farmers’ accounts.
Lathpora, Khyber’s state-of-the-art manufacturing facility adheres to strict quality parameters and Standard Operating Procedures (SOPs) at every stage of processing and packaging, ensuring the delivery of safe and high-quality dairy products.
With an extensive sales and marketing team operating in more than 13 districts, Khyber has become a household name, offering local, safe, and quality dairy products to the people of Kashmir through numerous counters.
The highlight of the event was the unveiling of Khyber’s new logo and revamped packaging for their flagship products – Milk and curd, including the introduction of a Tetra Milk pack. These enhancements aim to elevate the brand’s visual identity and product presentation.
Adding an element of excitement, a lucky draw was organized for participating retailers, with over 22 enticing gifts distributed, ranging from TVs and fridges to mobile phones, gold coins, and silver coins.
Mr. Manan Tramboo, the Managing Director of Khyber Agro Pvt. Ltd., graced the occasion, expressing gratitude to farmers, channel partners, and employees who have played pivotal roles in making Khyber one of the largest dairy players in Kashmir. Mr. Tramboo also outlined Khyber’s vision to establish itself as a national brand in the coming years, with a steadfast focus on the welfare of local farmers and business partners.
The event not only marked significant developments for Khyber Agro but also underscored the company’s dedication to fostering strong relationships within the community while striving for excellence in the dairy industry.