PNB MetLife conducts insurance awareness in Jammu & Kashmir


Dedicated to bridge financial literacy gap in the region: CDO Bansal

Srinagar, May 16: The PNB MetLife is driving insurance awareness initiatives in Jammu & Kashmir in collaboration with the State Government and regulator. The Insurance Regulatory and Development Authority of India (IRDAI) appointed PNB MetLife as the lead insurer for the region’s State Insurance Plan.

Supporting IRDAI’s vision of ‘Insurance for All by 2047’, PNB MetLife is executing a diverse range of insurance awareness initiatives across Srinagar, Jammu, Shopian, Sopore, Anantnag, Poonch, Rajouri, Pulwama, Kupwara, Handwara, and Baramulla. Over the past two fiscal years (FY2022-23 and FY2023-24), PNB MetLife has organized a total of 110 service camps and served 950 customers across 11 cities, reaching a total of 35 different locations.

In March, a specially branded van known as the ‘Bima Rath’ covered a total distance of over 600 km in 15 days. It reached over 2.5 Lakh people, conducting proactive awareness drives and fostering meaningful interactions within the local community. This approach ensured that PNB MetLife’s insurance awareness initiatives reached the last mile, connecting with diverse individuals and communities.

PNB MetLife also created 277 strategically positioned murals in the J&K state, to help raise awareness at the grassroots. These initiatives aimed to capture individuals from all walks of life and illustrate how life insurance can offer invaluable financial security. Newspaper ads further underscored the significance of securing one’s future through life insurance, while targeted digital marketing campaigns on social media platforms and other online channels garnered over 2.7 crore impressions and around 54 lakh engagements across digital platforms.

Chief Distribution Officer, PNB MetLife, Sameer Bansal said PNB MetLife’s ongoing insurance awareness initiatives in Jammu and Kashmir state reflect our unwavering commitment to fostering financial resilience and empowerment within the community.

“We are delighted to report the successful outreach to a significant number of customers and regions, a testament to our dedication to bridging the financial literacy gap in the region,” he said.

Bansal said PNB is one of the India’s oldest nationalized banks. PNB MetLife’s purpose, Milkar Life Aage Badhaein, is demonstrated through its customer-centric innovations and employee empowerment practices.

‘We have strong presence in 149 branches and access to customers in over 18,600 locations (as of March 31, 2023) through bank partnerships, we offer comprehensive product portfolio covering Child Education, Family Protection, Long-Term Saving and Retirement,” he said.


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