Srinagar: Radio Mirchi FM Kashmir (98.3 FM), has been conferred with the Excellence in Radio Awards — for the the highest award for the category best debut station in india.
The country’s premier radio awards, The India Radio Forum (IRF) Excellence in Radio Awards 14th edition was held at Mumbai on Friday.
Excellence in Radio Awards was created with the aim of supporting and recognising quality in radio broadcasting in India.
The Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry.
These categories are rewarded with the specially created Excellence in Radio Awards (ERA) trophy, an exclusive commissioned statute befitting the prestige and importance of the awards. The ERA is the benchmark of quality by which radio professionals, consumers and advertisers recognise, reward and celebrate outstanding content and creativity.
Within shortest span of time, Radio Mirchi became famous in Kashmir due its quality programmes, energetic RJs, and most recently due to its Ramadhan special programmes.
‘’Its a dream debut for all of us, getting recognised at the national level. We have to take this success forward and continue with our people centric programming, for which have been known for, since the inception last year. ‘’ Said Vijdan Saleem.