Vinod Bhat
The Department of Empowerment of Persons with Disabilities (Divyangjan) (DEPwD), under the Union Ministry of Social Justice and Empowerment, in collaboration with the National Divyangjan Finance and Development Corporation (NDFDC), is set to host the 24th Divya Kala Mela at Gulshan Ground, Jammu, from 14th to 24th February, 2025. The event is scheduled to be inaugurated tomorrow by the Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, along with esteemed dignitaries and officials.
An embodiment of Prime Minister Shri Narendra Modi’s vision of ‘Vocal for Local’, this unique and vibrant event aims to showcase the handmade products, skills, and craftsmanship of Divyang (PwD) entrepreneurs and artisans from across the country. The mela will be a grand platform for economic empowerment, offering visitors an unforgettable experience of rich and diverse products from various states, including handicrafts, handlooms, embroidery works, packaged food, eco-friendly products, jewelry, and much more. The fair will be open daily from 11:00 AM to 9:00 PM.
A Movement Towards Economic Inclusion
The Divya Kala Mela is a pioneering initiative dedicated to empowering Divyang artisans by providing them with marketing opportunities and a chance to display their exceptional talent. It is part of a nationwide movement, with previous editions successfully held in Delhi, Mumbai, Bhopal, Guwahati, Jaipur, Bengaluru, Chennai, Patna, Nagpur, Pune, and many other cities across the country. The Jammu edition will witness participation from around 100 Divyang artisans and entrepreneurs representing approximately 20 states and Union Territories. The categories of products on display include:
Home Décor & Lifestyle
Clothing and Textiles
Stationery and Eco-friendly Products
Packaged and Organic Food
Toys and Gifts
Personal Accessories, Jewellery, and Clutch Bags
Cultural Extravaganza & Special Attractions
The 11-day fair will not only be a shopping destination but also a cultural hub, featuring captivating performances by Divyang artists and renowned professionals. Additionally, visitors can enjoy regional delicacies from across India at the event. A highlight of the event will be a special cultural programme, ‘Divya Kala Shakti’, presented by Divyang artists on 24th February, 2025.
An Inclusive Experience for All
In addition to the exhibition and performances, the Mela will feature interactive experience zones tailored for different disabilities, Divyangjan sports activities, and exhibitions of new assistive aids and appliances. This holistic approach ensures that the event is not just a marketplace but a celebration of ability, inclusion, and empowerment.
