KD NEWS SERVICE
SRINAGAR, Feb 9: The inaugural event of Financial Literacy Week (FLW) 2026 for the Union Territories of Jammu and Kashmir and Ladakh was held on February 9, 2026, at Hotel Vivanta, Jammu, under the aegis of the Reserve Bank of India (RBI), Jammu. The programme marked the beginning of a week-long nationwide awareness campaign aimed at strengthening financial literacy and promoting safe banking practices among citizens.
The event was graced by Shri Atal Dulloo, Chief Secretary, Government of UT of Jammu and Kashmir, as the Chief Guest, in the presence of Shri Chandrashekhar Azad, Regional Director, RBI Jammu. The inaugural function witnessed participation from senior government officials, banking leaders and key stakeholders from the financial sector.
Among the prominent dignitaries present were Ms. Rachna Sharma, Secretary, Rural Development and Panchayati Raj Department; Shri Vidhu Shekhar, Additional Deputy Commissioner, District Jammu; Shri Deepak Dubey, Joint Director, Information Department, Jammu; Shri Vikas Mittal, General Manager and Officer-in-Charge, NABARD Jammu; and Shri Sunit Kumar, Chief General Manager, J&K Bank, along with controlling heads of various banks. Officers and representatives from the Government, RBI, banks and financial institutions, and members of the UT Level Bankers’ Committee (UTLBC) of J&K and Ladakh were also present.
Earlier in the day, FLW 2026, being observed from February 9 to February 13, was formally inaugurated at the national level by RBI Governor Shri Sanjay Malhotra in Mumbai. The Reserve Bank has been observing Financial Literacy Week annually since 2016, with each edition focusing on a specific theme targeted at different segments of the population, with the objective of spreading awareness on critical financial issues through focused and structured campaigns.
The theme for FLW 2026 is “KYC – सुरक्षित बैंकिंग की ओर पहला कदम / KYC – Your first step to safe banking”. The sub-themes include Basics of Know Your Customer (KYC), Central KYC Registry (CKYC), and Account Hygiene and Financial Discipline. The theme underlines the importance of KYC as the cornerstone of a safe, transparent and secure banking system.
In his opening remarks, Shri Chandrashekhar Azad, Regional Director, RBI Jammu, highlighted that during the previous year, a nationwide campaign for saturation of Financial Inclusion (FI) schemes was conducted at the Gram Panchayat level. As part of this large-scale initiative, re-KYC of bank accounts was undertaken by banks across the country. RBI Jammu, in coordination with banks and other stakeholders in Jammu & Kashmir and Ladakh, actively participated in the campaign to ensure that eligible account holders in every Gram Panchayat could complete their KYC re-enrolment.
Building upon the awareness generated during the re-KYC campaign, RBI has placed special emphasis on comprehensive public education on KYC during FLW 2026. The campaign seeks to address multiple aspects of KYC compliance. Firstly, it aims to dispel misconceptions by clarifying that while KYC is a mandatory regulatory requirement, it is simple, secure and convenient, with multiple modes available for compliance. Secondly, the initiative focuses on familiarising customers with the Central KYC (CKYC) facility, which significantly simplifies the KYC process by allowing data reuse across financial institutions.
Another key focus area of the campaign is consumer protection. The public is being cautioned against fraudulent calls, messages and links related to KYC updation, which are often used by cyber fraudsters to deceive customers and cause financial losses. Additionally, the campaign is being used to sensitise people about the grave legal and financial consequences of becoming “money mules” by unknowingly or knowingly allowing their bank accounts to be misused in return for inducements.
Throughout the week, the Reserve Bank of India, in collaboration with banks and other stakeholders, will conduct a series of financial awareness programmes, outreach activities and campaigns across the country, including in the UTs of Jammu & Kashmir and Ladakh. RBI has also emphasised that these initiatives will continue beyond Financial Literacy Week to ensure sustained awareness and long-term impact.
Through this collective and coordinated effort, the RBI aims to reinforce the message that KYC is not merely a regulatory formality, but a crucial step towards building a secure, resilient and trustworthy financial ecosystem that safeguards the interests of every bank customer.





